It is unquestionably true that managing a link building campaign can take times, besides you will need budget to continue the process. Although link building is only the way to advertise your site, this is still needed to be managed accordingly. For general knowledge, there are two major classes of links you may want to know, the one-way and reciprocal links.

Specifically, the one-way links is the alternative Google will value highly than the reciprocal links. This alternative offers getting links in search directories, blogs, ezines, news sites and any other site that doesn’t request you to link back to the site.

Unlike the one-way links, reciprocal or two-way links demand you to link back to the site your site linked to. The reason why Google value this link less that one-way link is because many internet users used to link to each other without paying attention on its relevance for visitors or business standpoint. But if it is managed wisely, this strategy is still giving great result.

Therefore, here are some effective guides you can apply to get links to your website so you can continue your link building campaign properly. First comes first, it is obvious that one of the abovementioned links can be so much helpful for your link building campaign. You can pick between the one-way links or reciprocal links.

Secondly, submitting your site to search directories is a good way to go. Make sure that you concern to both general and industry-specific. Then, publish articles as well as other content through ezines, blogs, and article blogs. In fact, writing online press release for major News search engine, for example Google News, may generate the links to your site.

Additionally, there are many software programs you pick from to help knowing how far your link building campaign goes as well as to conduct link analysis. You can use between SEO Elite and Arelis management tools. But since SEO Lite covers the feature Arelis has, you are suggested to use SEO Elite to make your job much easier. So, Let’s get closer to this tool.

SEO Elite has some powerful features like showing the incoming and outgoing links for each page on a site, giving you information about Google PageRank for each page as well as the Alexa rating for the site, and allowing you to search the domain record for a site for the email address.