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Advance SEO Practices PDF Print E-mail
Written by TransRed   
Friday, 05 August 2011 01:48

A company providing e marketing is usually well informed of the multitude of best practices they should consider when optimizing a website. These practices could range from mere H1 tags, Meta Description and Keyword to making sure that relevant keywords exist in the content of the site and are internally linked as well. However, there are many other changes that often get overlooked during the optimization process. A website should build internal links by pointing anchor texts to pages on your website. Ensuring that your site navigation is clearly coded in a nested list format in text format is another way to optimize your website for relevant keywords. It is also best to make sure that your URLs are SEO friendly. †

If you arenít well educated in developing a website that generates SEO friendly URLs then perhaps it is best to go to a Toronto web design that would know more about these procedures. Another best practice that is critical is making sure that your home page is not just a form of splash page with no text Ė but rather some sort of flash into or an entry image. It is also best to check whether your site has a robots.txt file and if it does, confirm that it is not blocking search engine crawlers from seeing your website. A sitemap.xml file Ė as common sense as it is, many websites still do not employ it and it is perhaps the first task that should be done after making on page changes to the website. Another best practice that isnít too common is the canonicalization of your site URLs and using breadcrumbs. This helps crawlers understand the architecture of your website and better optimize the most relevant content for the targeted keywords.